A man who stops advertising to save money is like a man who stops clock to save time- Henry Ford.

First of all let’s understand what is advertising? Advertising is small presentations of your products that informs and influence the audience to buy and try something new in the market. Advertising is a stunt to draw an attention of buyers and can be achieved in any medium like newspaper, radio, bill boards, pamphlets, television; sign boards and website. Every medium has its own pros and cons. It is very important to understand all the mediums that you are picking up for your product.

Before advertising you must understand what is called a good advertisement?

• Message should be short and clear.
• Avoid lengthy stories
• Add the flavor of emotions
• Exploit innovative ideas
• Understand the need of buyers
• Try for catchy jingle

In general, every tycoon hires an advertising agency to promote the brand. It’s very important to understand why should we hire advertising agency? An agency knows better how to promote the product, which medium they should choose, when and where to plan the ads, Find various ways to serve you the better results. Following are the few points why should we hire advertising agencies.

• They create innovative ideas to promote advertisers brand.
• Big client list
• Media contacts
• Solution provider
• Account management
• Additional services
• Cost-effective
• Creative team

Why advertising is important for Business?

Brand recognition: Brand recognition plays a crucial role in customer’s life. It helps customer to identify the brand based upon the visuals, colors and taglines, logo, endorsing personality, sound etc. Strong advertisement helps a business to earn more profit and helps to educate the customer and thus resulting in more sales.

Evaluation: Whenever we go to the market to purchase household items, we always get confuse what to purchase and why to purchase that product. For example: Toothpaste, Detergent, Diet conscious snacks, and face products. If I talk about toothpaste like Pepsodent and Colgate, They choose visuals very wisely and promise to deliver 100% result in the campaign. These are the few comparisons you have to keep in mind while advertising.

To maintain the customers: Before advertise any product think as you are customer. Before convincing customer you must be sure about your own product because customer has many choices in the market but you wouldn’t have. Advertisement plays a vital role in all the aspect to keep you visible in the market. With advertisement you can hold the trust of customers. To maintain a long term relationship with customer advertises frequently and pick all the mediums like flyers, billboards, newspapers, radio, events, online portals and so on.

Stability: By doing regular Campaigns the advertiser helps the existing customer to stick on the same product. Therefore, Advertisers keep on launching new products, bring attractive offers, and revolutionize the packing with new one so that customer sticks to the same product.

Brand Switching: In case, you are launching the same product in the market which already exists, then you have to think twice and wisely before advertise. The advertiser use different tricks to catch the attention of customers in terms of brand switching.

To bring your customer back: Switching back are for those who wants to retain their previous customer. The advertisers use different tricks to bring their customer back with different activities like attractive offers, better endorsement, new packing etc.

On the whole, Advertisement is an ironic way to communicate with the customers by holding convincing power. It is very crucial to understand the need of the market and how wisely you are hiring an agency to drive your product in the market.