Radio Advertising – One of the most powerful platforms that ever existed on earth for advertising you and your business in full threshold is termed as “Radio Advertising”.

With the potential of delivering your simple message in an impactful form to the targeted consumer
group, Radio Advertising can generate infinite interest into your product or service. As a result,
it directly impacts the conversion rate and revenue of your business.

But, WHY ONE SHOULD ADVERTISE WITH RADIO???

• Radio as “ROBUST PILLAR OF MARKETING” – Globally, Radio is considered to have more reach every week than any other medium. It has also been observed that more consumers tune into either radio once in a week in comparison to others users who prefer to use apps on a Smartphone or either engage themselves on web. With advancement in Technology, the reach of radio is also expanding as the number of users tuning into radio is greatly surpassing the number of TV users, Smartphone users, Streaming Audio users and Satellite Radio users. People from all generations, demographics, different ethnicities & cultures are happily moving towards Radio.
• Radio as “MOST ACCESSED MEDIA” – Once again the research conducted by Nielsen, a market research firm confirmed that Radio is the second most accessed media in India after television with listeners preferring to consume radio five days a week. The report also highlighted that 86% of the total population in metro cities tune into radio whereas only 83% consumes social media, thereby proving that Radio outpaces social networking easily. In one more survey named as – ‘Power of Radio’ conducted by Music Broadcast Ltd, which operates the FM brand Radio City, a true picture of increasing media pie with the high and powerful position of Radio in it came in front. CEO- TAM Media Research and CEO- Radio City also confirms to the fact that Radio has the maximum reach by focusing on a key conclusion that nowadays mobile phone is majorly used to get access to the radio and thus is greatly helping in generating high-end awareness for advertisements and campaigns across different categories. They also provided a vision that with the help of Radio Hyper local advertising will boom up in the coming years, thereby making Radio bigger than it is now.
• Radio as “ADVERTISING TOOL FOR GOVERNANCE” – As Radio has now become a highly preferred tool of advertising in India for political parties as well, be it General Elections or Lok Sabha Elections, it proves the caliber of Radio advertising in attracting the mass. As per the analysis report by Tam Axis, ad insertion on the radio has increased by 14% this election year by political parties which further affirms the strong roots of Radio and Radio Advertising in India. Moreover, with Indian Prime Minister, Narendra Modi’s usage of radio advertising for airing various shows and initiatives like Mann Ki Baat and Swachh Bharat, it is evident that government has also understood the potential of Radio in reaching people of all backgrounds and thus the expenditure on Radio by government has gone up by 25 per cent. In addition to this, Central Government contributes to almost 15 per cent of the radio ad inventory which defines the status and power of Radio Advertising in India.

Apart from all this, Radio Advertising can EFFECTIVELY BENEFIT YOUR BUSINESS as:

• It is less intrusive and sells immediately-everywhere with intimacy
• It captures the consumer mind & personifies your brand
• It offers frequent recalling & escapes advertising mess
• It is cost effective & provides best reach
• It offers frequency & targeted advertising that sells
• It keeps you on the fore-front always by mass spread
• It a super active medium in an active society
• It leads to a better identity with branding

As per hoop media blog, a formula for success through Radio Advertising along with maintaining a balance between reach and frequency has been found which is:

100 Ads per Week + 52 Weeks per Year per Station =>> SUCCESS

If you also wish to achieve the unmatchable success for your business, BookMyAds with Hoopmedia.in. You can call us @9815510170 and send an email to [email protected].